By selling more than 120 thousand metric tonnes of coffee to the global market in just five months, the Ethiopian Coffee and Tea Authority declared that it had achieved significant success. In order to make more than one billion dollars annually, it is anticipated to export more than 300,000 metric tonnes of coffee.

According to Adugna Debala (Dr.), director general of the authority, although the price of coffee globally has had an influence on income, the loss has been partially offset by the steady rise in production. “The price of coffee has decreased by 32% on a global scale since ten years ago, if we compare it to that price. Even yet, we managed to execute our plan approximately 90% efficiently in terms of cost. We haven’t yet written a report summarising our six months of work. The director general stated, “However, when we look at what has happened in just five months, this year we have shipped 120.000 tonnes of coffee in our history. The amount of coffee exported this year, in his words, was “a very historic result for us.”

Adugna (Dr.) claimed five years prior, or in 2007. 64 thousand tonnes of coffee were exported in just five months. In comparison to five years ago, the output, he claimed, has doubled this year.

Contrarily, figures on coffee and tea output indicate that, based on activity during the previous 15 years, coffee production has increased by more than 180.000 metric tonnes. The official notes that more than 495 thousand metric tonnes of output were registered last year. This occurred in 1996. The present rise is greater than 180 thousand metric tonnes when compared to the production of 313 thousand metric tonnes.

There are more coffee farmers than there are economic and social benefits. Up to 25 million families depend on coffee for their living, and research indicates that no less than 1.2 million hectares of land are set aside for coffee growing, even though it is estimated that fewer than five million coffee producers produce up to 95 percent of the world’s coffee.

On the other hand, the introduction of a new coffee trade mark or brand that is nationally reflective of the nation is one of the first steps being done to increase coffee output and market access.

The new coffee label depicts the history of Ethiopian coffee from its ancient origins in a logo or image, with the image of the shepherd Kaldi, the goat that tried the coffee, and the tree with the coffee fruit painted in green and surrounded by a map of Ethiopia. At the bottom of the national logo used throughout Ethiopia is the text “Ethiopian coffee” in English. She now has a formal account by which she is recognised.

Along with this brand, a 50 million dollar initiative to construct a coffee park on a new 3,000 square metre plot of land has also been unveiled. In 2012, the Millennium Hall hosted the second international coffee fair and conference from January 28 to January 30. Done. More than 200 domestic and international businesses took part.

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